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- Sales Rank: #372647 in Books
- Published on: 2010
- Binding: Paperback
Most helpful customer reviews
8 of 8 people found the following review helpful.
An Excellent Overview of How PR Crises Are Handled
By J. T. Myers
I anticipated that reading a book about my profession would be rather dry, but was actually quite riveted by this book. It goes into excellent detail about the way a wide variety of crises are handled and offers common sense and explicit guidlines about how to deal with crisis communications.
Such a variety are included that it is likely to cover an area familiar to any PR professional.
She includes detailed interviews with those in charge of dealing with the media and several crisis communications plans. From NIKE to the postal service shootings, the book takes an inside look at how different PR professionals reacted to the variety of circumstances.
It is always useful to look closely at what others in your business are doing and this book does an excellent job of conveying that. This book consolidated many things I knew but had not put together completely.
0 of 0 people found the following review helpful.
Five Stars
By K. O'Neil
Excellent Text - great guides for planning for your organization. Excellent case studies that span all industries.
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