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Essentials of Business Analytics [Paperback], by Jeffrey D Camm
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***** INTERNATIONAL EDITION PAPERBACK ***** ***** INTERNATIONAL EDITION PAPERBACK ***** ***** INTERNATIONAL EDITION PAPERBACK *****
- Sales Rank: #1051627 in Books
- Published on: 2014
- Binding: Paperback
- 696 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Essential Book for Serious Interest in Business Analytics
By Franz Dill
I continue to make my way through this new text. Which seeks to position the three kinds of analytics: Descriptive, Predictive and Prescriptive. As I have preached many times in writing and talks. It always makes sense to proceed in that order of complexity, from the simple to the complex. The book drives that home:
First simply look at the data in alternate forms and devise new ways to describe it. Often that alone can solve your problem. Then seek pattern in your data to find the best opportunities for improvement. That too can often be a place to stop and immediately derive value from your exploration. An then, take your discoveries and insert them directly into your decision process to provide ongoing value.
I have been making my way through many parts of this book, a great resource both at the overview and technical detail level.
Impressed by the book covering so much of this journey. It looks at the descriptive and proceeds to depth. It covers the simplest numerical methods and leads to methods learned in graduate school that we used to call 'operations research'. It covers a wide variety of current software methods, from spreadsheet packages to advanced solvers. And many detailed visualizations. It addresses a wide variety of application areas. An early section describes applications, some surprising. No matter what your area of application is, you will find inspiration here.
One criticism, the topic of Big Data seems somewhat reluctantly brought in. It has a natural connection to the topic that could be further developed.
Still, an excellent text to browse and learn from. I have a dozen topics bookmarked already. Useful for anyone with serious interest in the topic, from executive to practitioner to student. For browsing or for delving into the mathematics. As a practitioner I appreciate the breadth and depth here.
Disclosure: Some of my work is briefly mentioned in the book, starting a the bottom of page 7.
1 of 1 people found the following review helpful.
Not a native Kindle book
By Neil
I will update with a more complete review of the content when I am further into the book. Buyers should note that this is an e-Book not natively designed for Kindle. The impact is that if you zoom in, the book does not automatically redefine its page size. Consequently, what you are viewing is only part of the page, so you need to scroll down to see the rest of the page before navigating to the next page. Frustrating, but not horrible.
For anyone who tried the book sample in a Mac Kindle reader, don't be deterred from buying the Kindle version because of the experience. When I tried the sample it had no ToC, and the page to page navigation was inconsistent. The full Kindle version has a working ToC and page navigation.
1 of 1 people found the following review helpful.
Book is as advertised.
By Marie C.
A book is a book. No bargain here but it was as advertised. No marks, Almost new
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